| in-game advertising 101: |
| advertising opportunities |
| why in-game works |
| audience segments |
| in-game articles |
| gaming 101: |
| gaming landscape |
| game platforms |
| game ratings |
 |
|
Core Gamers
68% male
32% female median age 26 plays console & PC games Casual Gamers
50% male
50% female median age 36 plays online games Mobile Gamers
36% male
64% female median age 31 plays phone & PDA games |
|
||||||
