in-game advertising 101:
advertising opportunities
why in-game works
audience segments
in-game articles
 
gaming 101:
gaming landscape
game platforms
game ratings
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Advertisers are continually looking to form deeper connections with their audience and video game advertising offers new channels to reach elusive consumers who are investing significant time with digital entertainment.

To align advertisers with the ideal video game channel their audience is spending time with, Engage indexes targeted audience segments against a range of game genres, titles and platforms. From here a tightly focused list of video game advertising opportunities is generated which supports the advertiser's exact brand and marketing objectives.

To create a positive experience between advertisers and their target audiences, Engage develops or guides the in-game ad creative to deliver a brand experience that is contextually relevant and seamlessly integrated into the game environments.

To keep advertisers well-informed about their video game advertising initiatives, Engage offers a range of campaign metrics such as impression tracking, brand exposure reporting and pre- and post-audience surveys.

In the end, it's about delivering results for advertisers and helping brands form deeper connections with their targeted audiences.
a process
that drives
campaign
results
 

 

 

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