Video Game Population

There are more than 108 million gamers over the age of 13 in the United States. This same group spent in excess of $10 billion on video games last year.

Change in Media Usage

Television viewership among men ages 18-34 declined 12% while this same audience spent 20% more time with video games.

Women 25-54 are the fastest growing gaming segment and are supplementing casual games in place of television, movies, books and exercise.

Media Commitment

On average, core male gamers play video games 15 hours per week, while casual female gamers play a comparable 12 hours per week.

Mass Media Perspective

Consumers typically invest 10 - 200 total hours to complete or "win" a single video game. The average top-selling game can sell around 5 million copies, which translates into potentially 1 billion hours of game exposure

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