Immersion

Unlike passive TV viewers, game players are focused and actively involved in the gaming experience. Constantly alert and responsive to every element on the screen, gamers are an intensely captive audience.

Realism

The majority of gamers embrace advertising within electronic games with the idea that advertisements offer a higher level of realism, enhancing of the overall gaming experience.

Connection

Advertising that is non-invasive to game-play and is contextually relevant to the environment can create a positive connection between the brand and the consumer.